Greetings,

This is a proposal that practically illustrates how edge cycling can boost revenue by making design tweaks. It shows:

• How to capture purchase intent when an item is out of stock

• How to encourage placement of pre-orders

• How to use the scarcity principle to facilitate a purchase

Take time to navigate through the pages, while clicking on the bike size buttons, sizing guide and the bike colour buttons to see the business value.

In the interest of time and effort, full interactivity is only in the "related items" section.

Ensure you click on the "compare" buttons - you'll see a novelty feature that would propel the business ahead of the competition while also, potentially, improving search engine rankings.

The ideas here are part 1 of a multi-stepped, multi-faceted approach to business growth. If you like them, let's get in touch. Thank you and Ramadan Mubarak.